Most online business owners never really get to market their businesses offline. This area is completely ignored by the majority of them, and if you fall into this category it’s a serious problem. You are losing out on tons of prospects, which is usually because it’s outside the normal comfort zone. However, in order to maximize your earnings it’s an essential part of the process. Some options are free while others need a little investment, but the tips you find below can all be successful. Just think of offline marketing the same way you promote your business online. Take the time to network to people who would purchase your service, take your class, or even buy your eBook.Direct Mail- One of the most popular ways to deliver a business message offline has been through direct mail. We see companies do this all the time, and it can be an inexpensive approach. In order to stay within your budget; head down to the United States Postal Service and ask questions about their automated services for sending out post cards. It gives you an opportunity to get in front of people and have your contact information handy for them. Just remember that this approach is a statistical one. You aren’t actually catering to your niche’s market, unless you know where your targeted audience lives.Magazine Ads- We’ve all received a magazine with ads in our mailbox. Companies sell advertising spaces to individuals who want to market their business offline. However, there are several magazines that give you the opportunity to purchase ad space. The best thing to do is find one that surrounds your particular niche. These individuals will be more likely to make a purchase, which means you’re spending your money more effectively. Listen; don’t believe the myth that online businesses can only use online marketing avenues. You can get great results from offline avenues like magazine ads.Picking a Magazine- Like we said earlier; picking a magazine that caters to your market is crucial. Once you have a good handle on where you plan to place the advertisement it’s important to consider the approach. Will you utilize a traditional advertisement? Would you like an informative article or featured story to be the selection? It all depends on your niche. For instance; if your audience focuses around stay-at-home-moms then find a magazine that moms like this actually read. It doesn’t necessarily have to be business related in order for you to see prospects coming in throughout the month.Newspapers- Even though the online world has crippled offline newspapers, there are still benefits to advertising in them. The classified section would be an obvious choice, but in most cases people have to go find you. If the extra money is in your budget then focus on a different section of the paper. Another downfall is that you’re only promoting your business locally. However, if you take the time to translate the advertisement then you can utilize papers from all around the world. So don’t limit yourself unless it’s absolutely necessary.Press Releases- When it comes to free methods, press releases are one of the last options out there. Sure you can use online services to do this, but it’s also available offline. We actually recommend purchasing a list of people to send your press release to in order to find the right market. Keep in mind; if you outsource this work there are several companies who use the “noodle stick” method. This is where they just throw it out there and see if it sticks to anything. This is definitely not a good way to send out a press release, so make sure you study the market. The goal is to get any of these offline marketing methods into the right hands.
A System that Works 24/7 365 for You!Wouldn’t you love to have an automated online business system that worked 24/7 365 for you? Guiding your visitors from one step to the next as they travel through your sales funnel giving you their information and becoming interested in you, and the product or service you are offering to them. Even if they don’t buy, you still get their information which allows you to keep in contact with them, and build solid relationships which could pay off in the long-term. As you can see, this becomes a win/win situation and knowing how to set-up a successful online-business creates unlimited opportunities.
Tip: The Direct Sales mixed with Internet Marketing is creating more Millionaires than any other Industry in the World. An Online business is a dream come true for an Entrepreneur.Steps for Starting an Online Business1. Find Your Niche and Examine Your Market: You want to find a product or service that is in high demand and can be easily distributed online. You want to make sure you do research within your market to see what the people are getting, and what the people want from this market.Tip: You will have the most success when you find a niche that you are passionate about. In the Online world, there is always room for someone to join a market because the Internet is all about being Unique and Building Relationships.2. Create a Great Website or Landing Page for Your Visitors: You want your website to be attractive, have valuable content, and easy to navigate. If you knock these three things out, you will be taken seriously by your visitors which will be the first step in getting their attention, and putting yourself in a position to build a quality relationship.Tip: Your website is your store front that is working for you 24/7 365 that can be viewed on a global scale.3. Build your Brand and Market your Product or Service: There are many different online marketing strategies that are bringing in huge numbers of traffic for people who know how to use these strategies effectively. What’s great about marketing online is that some of the most effective marketing strategies are free or low-costing.Tip: Some Marketing Strategies that the top earners are using are Social Media, Article Marketing, and Video Marketing.4. Call to Action: You want to give your visitors the next step to either giving you their information, purchasing your product or service, or a way for them to contact you through phone/email. When I say give you their information. I simply mean their Name and Email or even a phone number, but that is always optional. This step allows you to build a quality relationship and continue to give them value.Tip: Your Visitors are always waiting for you to give them that next step. So you want your call to action to grab their attention and be easy to find so they can take their next step towards getting to know you and finding out more about your product or service.5. Build a List and Feed that List: When you collect your visitor’s information. You are simply building your list. This is the most important concept of any business. To build your list, you have to give your visitors valuable content that will benefit them in a way that will give them a reason to take action and continue to visit your site. But it doesn’t stop there. Your business will be proportional to the value you continue to contribute to your customers, followers, and visitors. You want to continue giving value for the long-term.Tip: Love Your List. Give until you can no longer give, be there for them, help them, and focus on keeping them informed and up to date on every move.6. Email Auto Responder: The most effective way to communicate with your list is to keep in touch with them through automated emails that you set up for them personally. You can distribute product launches, affiliate products, and free valuable content on a consistent basis that you want to share with your list.Tip: Internet gives you that ultimate control over your business because of the leverage it gives you.Every successful online business uses all 6 steps in building an empire online or expanding their business in general. Even though these concepts are used in traditional businesses like brick and mortar and Corporations they are much more powerful when used online. An online business is viewed on a Global Scale, you can automate your system as much as you want, its open 24/7 365, over-head and marketing cost are very low and don’t even compare to traditional advertising and marketing.Tip: We have gone from a Brick and Mortar World to a Click an Order World.